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Privacy Policy

Last updated: 16/01/2026

1. Introduction

Pure Pup Treats ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you join our waitlist. We are a Maltese company and comply with EU data protection regulations, including the General Data Protection Regulation (GDPR).

2. Information We Collect

When you join our waitlist, we collect:

  • Your email address (required)
  • Product interest selection (optional)
  • Timestamp of when you joined the waitlist

3. How We Use Your Information

We use your information solely for the following purposes:

  • To notify you when Pure Pup Treats launches
  • To send you your exclusive 20% discount code
  • To provide product updates and information about our treats
  • To analyze product interest and improve our offerings

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on your consent. By submitting your email address to our waitlist, you consent to receiving communications from Pure Pup Treats regarding our product launch and related updates.

5. Data Storage and Security

Your data is stored securely using Vercel's infrastructure with industry-standard encryption. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We will only share your data if required by law or to protect our rights.

7. Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Withdraw consent: Unsubscribe from our communications at any time
  • Data portability: Request your data in a machine-readable format
  • Object: Object to the processing of your data

8. How to Exercise Your Rights

To exercise any of your rights or if you have questions about your data, please contact us at:

Email: contactpurepuptreats@gmail.com

We will respond to your request within 30 days.

9. Cookies

Our website uses essential cookies for functionality. We do not use tracking or advertising cookies during the waitlist phase.

10. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Pure Pup Treats
Email: contactpurepuptreats@gmail.com

🇲🇹 Maltese Company

Pure Pup Treats is a Maltese company operating within the European Union. We are committed to upholding the highest standards of data protection and privacy in accordance with EU regulations.